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Posts Tagged “Augustus”

Geoffrey Chaucer says in “The Merchant’s Tale,” “There n’is no werkman whatever he be/That may beth werken wel and hastily.”

When you are in a rush, slow down. Or, as the Roman Emperor Augustus says in the 1st century A.D., “Festina Lente.” (Make haste slowly).

I’m a fairly hyper guy. That’s not an uncommon state for any entrepreneurial salesman. The day I am not up to my ass in alligators is the exception. However, though it may be counter intuitive to the credo of most entrepreneurs, I’ve personally found a multitasking frenzy ain’t the answer to this conundrum.

Perhaps I’m just slow and a dullard, but what occurs when I rush to get everything done in the seemingly inadequate time frames I’m presented with, is that I pay a price. The personal price I pay for speed is sometimes accuracy, sometimes quality, sometimes verboseness, sometimes oversimplification–but there is always a diminution in quality, exactitude and in depth of communication. That loss of precision is particularly a negative in presenting a compelling sales tonality to a corporate leader. Casual mistakes can sink you with these folks.

Finding time not to speed through things is a question of prioritization and time allocation. Any important project, RFP, or business communication needs to marinate. I personally have to allow the space for this.

One of my concerns about our burgeoning social media is simply the time it sucks up. How many online miracles and digital wonderments can I absorb? I personally find an overabundance of data makes important things fuzzy and harder to find. It actually impedes good decision-making and my business intuition. For me information overload withers efficiency. So personally, if I have to eliminate my attentiveness to Facebook, Twitter, LinkedIn, et. al., that is a prioritization that creates time for me to find empathy, understanding, and subtlety in all my sales outreach. I simply decide not to speed through to cover everything our new media seems to demand I be up on. For me speed is the enemy of doing the core executive sales chores well.

The wisdom of the ages has cautions for the time-pressured entrepreneur. In the sixth century B.C. Confucius said, “Desire to have things done quickly prevents their being done thoroughly.” Or to quote Shakespeare in Romeo and Juliet, “Wisely, and slow. They stumble that run fast.”

So thank you Confucius, Chaucer, Augustus and Shakespeare.

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