CASE STUDIES

SCHWARTZ COMMUNICATIONS (Public Relations)

"They wanted new business..."

PROBLEM

Schwartz Communications is the largest PR agency in New England, specializing in high-tech and medical technology.

After 9/11 the PR industry became mired in a major downturn. This combined with the bursting of the tech bubble hit Schwartz particularly hard. They needed new business.

SOLUTION

CRI developed a mutli-faceted strategy for approaching targeted corporations. Setting appointments at a variety of trade shows proved to be especially effective.

Over a period of 14 months more than 2,000 companies were approached. Eight deals were closed with projected billings of well over $2,000,000.