THE PROPOSITION

CRI initiates the sales process so you don't have to. We simplify your company's message, and then, after a series of sales calls, take you to a highly-qualified first meeting. CRI is your turnkey sales staff—we are your HR solution with zero HR risk. With us, you can eliminate the expense of a typical in-house sales staff.

it starts with the letter…

A sales campaign begins when you provide us with a list of targeted prospects (either from your own files, or from those of a list brokerage firm). We then clean the list by utilizing a proprietary process called DirectHit—ensuring the contact info is up-to-date and on-target.

THE MAILING

After DirectHit has been executed, targeted prospects are then mailed a one-page introductory pitch letter describing your company's services. Now, regardless of the contents of the letter, in our experience, chances are the letter will be glanced at briefly and then tossed. This is absolutely OK. Because at this point in the process, all we're hoping to do for you is create the glimmer of an impression in the target's mind—a glimmer which, when we follow up with our phone call soon after, will bring up an “Ah hah! Yes! I remember them from before…” response.

WE ASK YOUR COMPANY SERIOUS QUESTIONS

We ask you penetrating questions about your company that may make you re-think, re-strategize… And if we can understand the answers to these questions, we can help you identify future revenue streams. And then help you go get them.

If you want fast market awareness, we can give you fast, accurate market information: which types of companies are interested in your products or services, which aren't, and why. We can then prep your staff accordingly.

THE TRAINING

At the same time, CRI assigns you one Campaign Manager and at least two Executive Sales Associates from our staff. The CM is your primary contact, and the ESAs are the ones who will be making calls to your targeted list. Of course, the ESAs are the first impression the target will have of your company—and to ensure that this impression is everything you want it to be and more, CRI will arrange an extensive on-site or virtual training session with you to that effect. The result is that our ESAs, when “out in the field”, will sound exactly as if they've been working for you for years.

THE CALLING

The introductory letters have been mailed and your new turnkey sales staff has been trained--at which point we then begin our calling campaign on your behalf. We place calls as if we were your internal sales staff. Our ESAs do this by utilizing remotely-accessed 800 numbers, as well as (when available) client-side e-mail addresses.

We call, and we call. We call until—

• The meeting you want is scheduled (at which point we give you all the relevant information you need—time of meeting, date, attendee information, attendee items of interest, needs, etc—and you take it from there)
• The prospect is eliminated from the list (or saved for a pitch at a later date)

THE NO PRESSURE APPROACH

At CRI the No Pressure Approach is the key to our success--we don't feel the need to telegraph that pressure to close. When we call it's never “We need it now” but rather “What time works best for you?” We then go with that—whether it's next week, next month, or next quarter.

A simple no-pressure inquiry twice a week over time yields results. All it requires is courteous persistence.

THE FOLLOW-UP

At the end of each month, CRI delivers to you a Status Report detailing a bird's-eye view of your campaign's overall trends, as well as a snapshot of every original and referred target in your newly-developed database. We then initiate a monthly brainstorming session with you to review any market trends we may have identified, as well as to highlight any upcoming business opportunities. This is also the time during which you can discuss with us how your meetings went, which ones you closed, and/or any new developments or successes in the industry.